INTRODUCTION
As one of the leading cleaning and waste management services companies in South Africa, IWESCO (Pty) Ltd has recognised the need to act on its community responsibility with regards not only to environmental needs but also in response to redressing the high level of unemployment and crime in the country.

CLEANING OUR STREETS
The ‘ADOPTA-ROAD’ initiative involves the cleaning and beautification of roads and streets throughout South Africa through a system of business sponsorships to encourage entrepreneurship, creating jobs and thereby assisting in reducing crime. Participating companies will award the franchise contract to an emerging entrepreneur or from within their company and employment will be offered to a team of workers who will clean a designated stretch of road or highway.

BENEFITS OF THE INITIATIVE

• Develop a BEE franchise under a corporate brand stimulating entrepreneurship and creating jobs.
• Participating companies enjoy high visibility with branded franchise teams and roadside advertising.
• Score Enterprise Development and Social Responsibility points.
• Share resources in terms of small business development with the broader community.
• Contribute to nation-building and the government’s waste-management strategy.