Adopt a Road is a national anti-litter initiative whereby South African businesses sponsor the litter collection along a selected road or stretch of highway. A franchisee of IWESCO will perform the waste clean-up campaign.
The National Environmental Consciousness Programme is an initiative where 30% of the funds sponsored by participating companies is used to finance an awareness campaign in the media. Some of these funds are also used to set up promotional programmes at educational institutions, recycling at source initiatives and to implement recycling stations at a sponsor’s workplace. All of these initiatives are aimed at reducing the sponsor’s carbon footprint.